What is a corporate identity?

Posted by Wildfire Marketing Group | October 30th, 2005

An effective corporate identity is the foundation of an effective marketing program. The most creative print ad or television commercial will have little to no effect if your company is perceived as a fly by night operation that can’t meet your prospects needs. That’s why it’s so important to put the development of your company’s corporate identity in the hands of a professional who can objectively present an image that will inspire trust in your prospects. This is a critical step in your company’s marketing plan and should be treated as such.

If you plan to create or revise your own corporate identity you will need to take into several factors:

• Who is your target market?
• What image do your want to present to your prospects/clients?
• What image do your competitors present?
• How can you stand out from your competitors?

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