If you want to see serious results from your marketing efforts you’ll need to be clear with your message. Does your restaurant have the best Italian food? How do you know? If three of the four local food critics wrote it in their column, say that in your marketing. It will carry a lot more weight than just saying “We have the best Italian food.” To make your message as credible as possible you have to quantify it. For example:
Instead of saying:?
“We have the lowest prices in town!”
You could say:
“Our prices are 23% lower than anyone else in town!”
Instead of saying:
“Our pool vacuum is faster than anything else on the market!”
You could say:
“Our pool vacuum will clean your pool in 1/3 of the time it takes with an ordinary pool vacuum!”
Instead of saying:
“Graduates of our sales training program close more sales!”
You could say:
“Graduates of our sales training program close 14% more sales!”
