WRITING IN ALL CAPS IS STUPID!

Posted by Wildfire Marketing Group | January 28th, 2008

It looks obnoxious and reduces legibility, diminishing the effectiveness of your marketing so stop doing it! If your message isn’t compelling, trying to be louder won’t make it more compelling.

While we’re on the subject, the same goes for bold and italicized text. The point of either is to emphasize a point. You can’t make every other sentence bold and expect it to have any effect other than annoying your readers.

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