Yahoo! announced that later this week, they will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform.
Anyone who relies on organic traffic to their website should love this. Once the transition is complete, the user experience should be pretty much the same, but instead of Yahoo! using their own algorithm and data to return search results, they will simply use Bing’s. Now instead of worrying about ranking in three major search engines, you only need to focus on two; Google and Bing.
Most sites should see a moderate to generous bump in traffic since it seems to be easier to rank a website in Bing lately. Keep an eye on your stats and rankings, and if you see an increase in traffic from Yahoo!, you’ll know why.
