Dear Publisher,
Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.
Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.
For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform.
Advertisers using PPC will soon have one less option since Yahoo! has decided to close their Publisher Network beta program. Unfortunately, the pay-per-click market is already dominated by Google, and this just makes it easier for them to jack up prices because they know there are so few viable alternatives.
Oddly enough, they (Yahoo!) are reccomeding Chitika, rather than PubCenter, which is owned by their new partner, Microsoft. What is their motivation? Here are a few theories:
- They will take what they’ve learned from both beta programs, and develop a more effective program to compete with Google’s AdWords & Ad Sense
- They will cut PPC all together and focus on dominating organic search with Microsoft’s Bing
- They will acquire Chitika and relaunch a new PPC program.
