Many of our potential clients come to us because their current image isn’t working for them, whether we’re talking about a logo, website or printed marketing materials. They know that they need a new, fresh look to stand out from their competition and make an impact with their prospects. The problem is, that when push comes to shove, some of them want to stick with the same tired old look, using excuses like “this is how everyone else in our industry looks and we don’t want to be too different.” Unfortunately, when a redesign is just a new version of the same old thing not only is it not going to produce the results you want, it will also cause you to lose any branding you’ve currently achieved.
You can’t get get new results by doing the same thing, so if you’re going to have a new logo, website or printed marketing materials designed, heed the advice of the professionals you’ve hired, step outside your comfort zone and take a chance. It’s the only way you’re going to achieve the results you want. This applies not only to design, but also to advertising and even your overall marketing strategy.