When you look at ultra-successful people, you’ll see a few common traits. One of these traits is that they are always marketing themselves and their companies, and you should be doing the same thing.
This doesn’t mean you have to work 24-7 but it does mean that you should always be ready to effectively promote your company. At the most basic level this mean looking presentable where ever you go, always having a stack of business cards handy and being incredibly passionate about what you do. To take it to the next level though, you can do a number of fairly simple things. For example, have your vehicle wrapped so that it acts as a mobile billboard where ever you go. You could also get involved in charity or volunteer work, both to give back to your community and to expand your network. Another option is to write a book which will establish your credibility and help to promote you even when you’re not on the clock.
The idea is to always be ready to market your company should the opportunity arise, but also to put in place a number of channels to market your company that will continue to work without any further effort on your part.
